◈ Title : Smart Device Technology and Service Evolution
◈ Speaker : Joon Woo Lee,  Senior Executive Vice President (Pantech Group)
◈ Date & Time : Friday, May 27, 2011 (14:00pm ~ 15:30pm)
◈ Place : LG Research Building, Room #101
◈ Host : Prof. Bumman Kim (Tel. 2231)
◈ Abstract : §In order to develop keen insight for mobile device market that is transforming at an incredible rate, we have reviewed recent advances and trends in the following areas; •Mobile Market •Platform Technology •Content & Service § First, the smartphone market is expected to grow rapidly as LTE networks have been built on carriers and vendors while showing a rapid increase in mobile data traffic. At the same stage, based on research for consumer usage habit and attitude, a majority of smartphone users are likely to require devices optimized for high performance system making various web & app services available. § Second, LTE network & Multi-core chipset are supposed to be the driving force behind the development of mobile platform technology. Otherwise, the advancement of high resolution display, high-end camera, low energy consuming battery, and biometric/or context aware sensors will play a critical role in differentiation of smartphone marketing. § Based on the technology progress, HD mobile video services(mainly Game &Movie) are likely to become the main stream for next mobile business. Instead, the 4G network environment enforces the diversity of mobile-driven cloud services while broadening the eco-system of N-screen market. §To sum up, since mobile users tend to consider mobile devices as a smart tool to consume mobile content through activities like web browsing, social networking, and watching video, a mobile device supplier should enhance cross-platform services for its devices and need to step up market-oriented insights in order to become a leading player in the smartphone market.